Wednesday, February 18, 2009

Broadway Stats '08

-International ticket sales for Broadway shows were down (1.88 million).
-Advanced sales were up (39% purchased tickets more than one month in advance).
-Same day sales fell from 27% to 20%.
-Average theatergoer was 41.5 years old.
-Highest percentage of children/teens in 30 years (12.4%)
-Audiences paid an average of $27 more than face value for tickets.
-Total attendance was 12.27 million.
-Internet is the most popular way to buy tickets (40% sold online as opposed to 22% at box office and 10% by phone)
-Women made up 65.9% of the audiences.
-75% of audience were white.
-74% had college degrees.
-Median annual income was $148,000.

The data was compiled from surveys handed out at show. 14,000 were distributed and 7600 were returned.

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